Faire at Potrero
Faire at Potrero
Faire is an online wholesale marketplace technology company headquartered in the Mission District of San Francisco. Designed to create and foster community, Faire’s new 70,000 square foot office builds on Plow’s previous four years of collaboration with the growing company.
Plow’s “new neutral” palette harmonizes with the existing historical structure and celebrates Faire’s brand culture through the use of rich, warm tones in soft textures and natural materials. Softly defined by plants, drapery, and Molo textiles, smaller intimate spaces add organic texture, human scale, and spatial moments to create intimate community opportunities that prioritize connection on various scales while catering to brand rituals and daily rhythms. 100 Potrero is not merely a new office for Faire; it is a place to discover the people, stories, and partnerships that made their new home a reality.
Check out Faire Marché and Petit Faire.
“Design is the glue — it can connect cultures and people, who can then do greater things because of their shared experiences.”
-Katie Witkop, Faire Founding Designer
The change I want to see is more and faster progress for women. I really believe our design work is helping to fuel that progress.
-Amy Mako, Faire Senior Design Operations Program Manager
General Contractor BCCI / Architect of Record Huntsman
Photography Suzanna Scott + Elena Graham / Styling Yedda Morrison